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Start the Conversation
Our community management team knows how to get a conversation going. Combined with incredibly software, we are able to dissect topics, discuss and vote on what content readers want, and even help members get their voices heard though their contributions. There will always be a topical forum, online panel debate or expert led event to get everyone involved in what matters to them and can help their business grow.
Selling Comes Second
We start by creating and distributing high-quality magazine and online content. The experience comes first. It may take a year for a reader to become a member and that’s ok. We want to stimulate a super-engaged community that apart from being hugely profitable also makes a huge difference to the lives of our members. The culture of the company is to be completely client-centric, not just pay lip service to this like so many membership organisations do.
Find a common bond
Our content foundation is about representing niche interests. Nothing can be more niche than one’s own business and each person’s ambitions. That being said, there are common themes, ways of working, industries and opinions that affect all businesspeople. From this common field of interest, relationships will be formed, and great things can happen.
Make sure members feel and are connected
Community members will have the opportunity to tell us what they want to read, events they want to attend or other aspects of the platform that they want to be a part of. Our forums and events are accessible to all and by getting to know our members personally we really can let them feel they are part of the tribe – one of the most common instincts of human nature
Collaborate with Members
Our content calendar software means that Sussex Business Times and our online content will be guided and influenced and even created by our readership. Themes are posted, and topics and suggestions related to that theme can be up-voted or down-voted by our membership for inclusion in our content output. Although we will always have editorial control, we welcome contributions from people who have great ideas to share, AND we reward their input too increasing engagement.
Celebrate our superfans
CBC (Sussex) “super-fans” who get involved and contribute, or just use CBC (Sussex) a lot will get special invites to events and upgrades to their memberships.
Our corporate partners will also be able to extend great, relevant offers to them. For example, getting fans to trial and feedback on new products and services.
Surprise & Delight
The analytics function sitting behind our online presence will register who reads what, so we can better address content to their individual needs or create competitions and surveys specifically relevant to each client. By knowing what people want we can delight and surprise them gaining further engagement and recommendations from word of mouth.
Encourage and Incentivise members to refer guests
Our members will be able to give trial memberships to anyone, which if converted to a paid membership will reduce the cost of membership for the introducing member. Everybody can gain out of developing the community with us.
Speak with our members not at them
Our community managers will have to have a demonstrable interest in business and the community they are serving to ensure the conversation is interesting for everyone. We will also incentivise members to become forum moderators and to be more involved.
Seek out our members opinion
Surveys are incredibly valuable, useful and even fun for some people. Getting feedback is always a priority for us to improve our business events, content and general running of the CBC (Sussex) community.
Last but not least – Face Time
CBC (Sussex) will partner with companies wanting to get our membership to their events as well as create our own, events and meet-ups
There will be a huge array of events, most notable will be the CBC (Sussex) Summer Festival
As well as facetime, our software enables members to make new connections, meet up and make new friends and business connections
Communities thrive on face time. And with such a strong emotional common interest, our events will be a great success for everybody, facilitated by our welcoming community management and membership team.
By bringing 5 different platforms together we have created a single business ecosystem that can support all businesses with different needs at different times in their commercial journey.
Everything is under one roof and membership is accessible to all.
The more you use the platforms and tell us what you need the more we can help, by building and improving County Business Clubs to meet your demands.